English
Piaget, the renowned Swiss Watch and Jewellery Maison, marked its 150th anniversary in style with an exclusive event in partnership with Abu Dhabi Retail, under the Abu Dhabi Investment Office (ADIO). Hosted at the luxurious Emirates Palace Mandarin Oriental, the Essence of Extraleganza High Jewellery exhibition showcased Piaget's legacy of exceptional artistry and craftsmanship.
The event celebrated the Maison’s bold spirit and creativity, bridging the timeless elegance of its heritage with the vibrant energy of modern design. CEO Benjamin Comar expressed gratitude for the partnership, highlighting the synergy between Piaget and Abu Dhabi's vision for luxury and innovation. Noura Al Foulathi of ADIO noted that this collaboration reflects Abu Dhabi's commitment to becoming a global hub for curated luxury and excellence. Beyond luxury, the event partnered with the Fatima Bint Mohamed Bin Zayed Initiative (FBMI) to support local craftsmanship, including traditional arts like Al-Sadu and Talli, bringing social impact into the spotlight.
Piaget's Managing Director for the Middle East, India, and Turkey, Petronille De Parseval, called the celebration a testament to both Piaget’s remarkable journey and Abu Dhabi's cultural vibrancy.
With its motto “Always Do Better Than Necessary”, Piaget continues to inspire by combining tradition, innovation, and meaningful collaborations, setting the stage for the next chapter of its extraordinary legacy.