On this special day, brands introduced their latest collections, offering attendees models that were not only equipped with cutting-edge technologies but also stood out for their aesthetic appeal.
New Brands and Innovative Collections
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Cartier showcased a modern interpretation of its Tank à Guichets model, integrating digital time displays into the watch design.
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IWC introduced the Ingenieur Automatic 40, a masterpiece of engineering that drew attention with its modern design and technical features.

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Panerai displayed the Luminor Marina 44mm, a classic model known for its large size and durable build.
Special Events and Exhibitions
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Van Cleef & Arpels unveiled the Ruban Mystérieux model from its Poetic Complications® collection. This piece combined the brand’s artistic and mechanical mastery, making it a standout.
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At Watchmaking Village, young watchmaking apprentices and instructors demonstrated the intricacies of the craft, offering valuable insights to visitors. The SwissSkills 2025 competition also showcased talented watchmakers.
Cultural Events and Exhibitions
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Visitors had the opportunity to explore the Longitude Zero exhibition, which traced the historical evolution of timekeeping. Additionally, city-wide tours and workshops introduced the world of horology to a broader audience.
These events provided a rich experience for participants on the fourth day of Watches and Wonders 2025, offering both aesthetic and technical insights into the world of fine watchmaking.